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Matt lamination gives an elegant effect that offers great quality for products where image and first impressions mean everything, which is why it is a common choice for many.
Unlike gloss lamination, matt lamination can provide a softer look, as it can produce lower contrast on darker colours. Whilst forming a protective coating over the print, it does not provide the same level of protection as gloss lamination and can be prone to scratching.
With gloss lamination the shine finish gives the artwork a much more striking look, the light reflects off the laminate, and gives colours, in particularly blacks, a richer depth. Gloss lamination is more high profile, it adds a high gloss sheen often used on brochure covers, menus, magazine covers or presentation folders offering a high impact option.
Gloss lamination is also a durable choice as it repels dirt, scratches and fingerprints with ease. If the laminate does come in contact with dirt, it is easily wiped clean due to its glossy texture.
The texture of soft-touch laminate is difficult to describe in written context – many users describe it as feeling like velvet or a smooth suede material. However you were to describe this, it is a truly unique finish with its matt appearance and luxurious feel.
The soft-touch finish definitely gets noticed and always gets an inquisitive response to its unique and unexpected feel.
If you need to get your message out to promote your business, event or sale, using a simple flyer could be the most cost effective solution for you.
The portable, powerful way to get the word out.
Whether you’re trying to impress potential clients or introduce your business to people on the street, flyers and folded leaflets help you get noticed – and stay top-of-mind. They’re an easy way to spread the word about new products and services, create buzz around sales or events and target specific audiences. So check out a huge variety of customisable templates, and create the handout, takeaway or presentation tool you’re looking for.
Why choose a flyer (no fold)?
Flyers are a great way to get a quick message across to anyone, without overwhelming them. In fact, they work best when they’re focused on 1 or 2 simple concepts or big ideas. They’re easy to pack up, bundle and hand out in crowds. They are well-suited to street marketing activities like promoting a seasonal sale or event, or drumming up interest for your shop opening.
Guide to creating business flyers
Why choose a fold? (check out all our folded leaflet options)
Folded leaflets are a good option for presentations or targeted audiences, with more space to explain what your business is all about.The extra space makes it easier to organise information into sections so your customers can easily find what they’re looking for. In addition to being convenient handouts, they’re perfect for displaying (using stands) in high-traffic areas like reception desks or shopfronts.
Quick tips for creating a folded leaflet
Choosing a paper stock
• Glossy finish is shiny and reflective, perfect for photos and images and vibrant colours
• Matte finish has less glare, for a smoother appearance and more contrast
• Recycled stock has a more natural feel, with lighter colours. Made from 100% recycled materials
Choosing a paper weight
• Budget: 130 gsm for glossy and matte
• Standard: 170 gsm for glossy and matte
• Premium: 250 gsm for glossy and matte, 270 gsm for recycled
• Premium plus: 400 gsm for glossy and matte
Creating an eye-catching design
• Search a wide range of designs by industry or purpose to find the right look for your needs
• Upload any type of file including .pdf, .ai, .jpeg, .png, .doc and .ppt)
• Always include attention-grabbing text or photos
• To make it more scannable, don’t use more than 2 different fonts
• Try adding a coupon or voucher right in your design
• Need design help? Our in-house experts can create logos, edit templates or re-create existing designs. See design services
Getting the most out of your flyers and leaflets
• Know your audience, and be sure to hand out your flyers at relevant events and spots
• Use smaller sizes for handouts and larger sizes for hanging or displaying
• Hook readers with the headline – you’ve only got a few seconds of their attention
• Give one clear call to action, and make your contact and social info big and bold
